What is good my fellow Musicians, Producers, Young Artists, Rappers, Home Studios, Singers, Songwriters, and Beat Makers alike. I am back with yet another resource to challenge your growth.
Did you know that there are several different roles of professionals within the music industry? Some of these roles overlap per professional - where one may do several of these things at once - but for the most part, there is at least one role per person involved within the music industry.
Who are they & What do they do:
I will go into more detail about these roles below, but essentially, this is a brief overview on the roles & descriptions of professionals in the music industry.
- Record Label Manager - Manages everything related to the production of records on a particular label - budgets for recording, artwork, marketing - contracts, sessions, photo shoots - possibly manages multiple projects & artists at once - Independent or smaller labels, this could also be the A&R - as A&R, they are usually the first line of contact between an artist and the label - find talent, recommend them to the label asap, especially if there are other A&R's scouting talent
- Executive Producer - Mainly involved in business matters - Director, Treasurer, Decision Maker - will help in fine tuning performances, designing great presentation of music & artists - may handle song writing, recording locations, hiring musicians, distribution, plans
- Music Producer - Beat Maker - Composer - create & deliver quality master sound recordings - they may sign a deal with an artist or record company for a single song or entire album - they are responsible for licensing, rights, sales, etc. of their master recordings or beats
- Audio Engineer - Mic Recording & Vocals - work with the technical side of recording - mic placement, preamps, settings, pre-levels, etc. - Dive into extreme acoustic sound information, understanding it & manipulating it to meet a specific desired sound
- Mixing Engineer - Responsible for fitting everything in a song sonically into a final mix or version of that song - their goal is to evening balance volume, frequencies, width, depth & more - generally works with plugins like Gain, EQ, Comp, delay, etc. - typically has many years of experience working with specific equipment to bring balance to music
- Lawyer or Attorney - Combines worlds of law & music together - they review contracts & handle other legal / financially binding processes between companies & artists - specialize in copyright & intellectual property laws - deal Negotiator - Approves best business practices
- PRO Representative - Performing Rights Organization (PRO) - Collection of royalties between copyright holders & companies wanting to use copyright material in public places such as shopping venues - Private purchase of Music grants private performance rights (between that consumer alone), while PRO is for radio & other public commercial use of music (to benefit that company) & reproduction rights - AKA copyright collecting agencies (general title in certain countries) - Highly active in legal field - examples; ASCAP, BMI or Publishing Agency
- Mastering Engineer - After a musical work has been mixed, they will prepare that mix for distribution (CD, digital, vinyl) - Sound Finalization in either analog or digital - may be well versed in other experience within music industry - Skills are generally determined by experience
- Product Manager - Marketing & Promotions process / plan - Designer, Strategies, Implementation, Drawing, LOGO, EPK - Branding, Merchandise - drives development of a product for an organization & intended perception of product to public
- Music Distributor - Sales, iTunes, Spotify, Soundcloud - the process of publishing or displaying musical works to public - Distribution companies sign deals with labels, which give them the right to sell label products - they take a cut of the sales - require ready to sell products, sometimes will coordinate a M&D deal (manufacturing & distribution - where distributor will pay the upfront manufacturing cost of an album & recoup the cost, then pay artist income after)
- Public Relations or Music PR - Strategic promotion of a new release, tour, etc. via media - They act as the middle man between artists and media - Expensive - mainly deal with reviews of albums or shows or radio or online - Communicate with Artist, Public, & Influencers - Several things to consider before dealing with a PR
- Press - Public Promotions - appearances, gigs, Interviews - Plugger; someone who ensure favor of plays of a song or release - Blogs / Podcasts - serves to build profile of the artist
- Booking Agent - Books Performers for Shows, gigs, TV, etc. - arrange terms of contracts, dates, fee, etc. - can be in-house or independent - will work closely with the artist's management & label, possibly for a whole tour, for promotional material
There are easily many more roles involved:
- record labels
- tour managers
- fan clubs
- often the artist’s friends and family
I always recommend getting help where you need it, but I also encourage you to learn as many roles as possible & apply them so you can be the best you can be. And that's all for today...
If you've known me for a while, you will know that I have a passion for empowering, sharing resources and encouraging others to grow in their craft. I believe in the revolution that is changing the music industry and I am personally experiencing this revolution... I want you to be a part of this revolution, so I also offer Coaching and Mixing Services to anyone who wants to improve the sound of their mixes, so they can stand out on the charts as well as grow in their knowledge as a home based artist.
If you're interested in having a coach challenge you along this journey, or you want to improve the mix of your songs, get in touch with me; I will be more than happy to help. I look forward to helping you take your songs to the next level:
I hope you enjoyed and were encouraged by this article. I look forward to working with you. If I should add something, feel free to let me know or comment below. If you think someone could benefit from this information, go ahead and share this article. If you have your own ideas that have been working for you, let me know what they are; I'd love to learn about what you guys are doing. If you have questions, feel free to contact me. What would you like to know next? Let me know in the comments below. Do me a favor, smash that like button, share it, let me know what you guys want to learn next, be nice to someone, and have a great day!